Your Italian presence
in Seoul.
Where Italian excellence meets Korea. A strategic and physical platform giving Italian brands a stable, curated and credible presence in South Korea through representation, showroom visibility, market access and business development.
A permanent Italian bridge into Korea,
built for every kind of brand.
Not a one‑off showroom or a generic consultancy, but a continuous point of contact between Italian brands and the Korean market.
Italia Hub Seoul gives Italian companies a structured presence in Seoul and a local team that opens the right doors, adapting its pace and network to three categories: furniture and design, fashion and luxury, and wellness, high‑tech and medical.
-
Furniture & Design
Brands in furniture, interiors, contract, FF&E and design‑led product categories seeking qualified visibility and professional channels.
-
Fashion & Luxury
Fashion and luxury brands looking for selective entry strategies, storytelling, positioning and premium local activation.
-
Wellness, High‑Tech & Medical
Projects and companies interested in cross‑border development opportunities between Italy and Korea within innovation‑driven sectors.
Strategic access, curated presence, local execution.
Showroom & Local Representation
Selected Italian brands are represented within a dedicated Italian environment in Seoul, with operational presence on the ground to support meetings and preserve continuity.
Buyer, Partner & Trade Access
Connections with buyers, architects, designers, distributors and business partners, plus support evaluating distribution and import/export conditions.
Events & Networking
Curated events, presentations, small‑scale activations and targeted meetings designed to create high‑quality visibility.
Strategic Positioning
Guidance on how to position a brand in Korea in a way that is aligned with its identity, category and long‑term potential.
Different levels of presence,
one coherent platform.
Base
For companies that want to be part of the platform and begin building visibility, access and continuity in Korea.
- Inclusion in the Italia Hub Seoul network
- Visibility within communications and positioning materials
- Access to selected updates and opportunities
Showroom
For brands ready to establish a more tangible representation through curated visibility within the Seoul environment.
- Dedicated presence within showroom structure
- Support for meetings and brand introduction
- Enhanced continuity and local representation
Premium
For projects requiring deeper strategic involvement, research, activation, coordination and tailored development.
- Custom development approach
- Targeted scouting and stakeholder connection
- More direct strategic and operational follow‑up
*Selecting a plan and clicking Contact Us automatically fills in the email subject, so we know your interest.
Who we are.
Andrew Ha
Focus on development opportunities connecting innovation, high‑tech and medical sectors within the broader Italy‑Korea bridge model.
andrew@italiahubseoul.com
Lara Bulfoni
Strategic vision, international positioning, brand development and long‑term bridge building between Italy and South Korea.
lara@italiahubseoul.com
Beatrice Forte
Specialized in product sourcing, FF&E, project coordination and development with value engineering efficiency.
beatrice@italiahubseoul.com
Virginia Bergonzi
Building relationships with press, partners and audiences to grow Italia Hub Seoul's voice and visibility between Italy and Korea.
virginia@italiahubseoul.comItalian design,
already in Seoul.
Start your presence in Korea.
For brand representation, showroom presence, strategic collaboration or institutional dialogue, contact Italia Hub Seoul directly.
Write us an email at info@italiahubseoul.com, or click the Contact Us button. You can choose your membership plan above, then use the button to ask for more information about it or to book it.
Contact Us